Samsung Could Introduce Refurbished Smartphone Program to Offer Flagships at Cheaper Cost

Nosotros can all concord that smartphones are getting better to the indicate that mid-ranged devices are starting to ooze with premium build quality and summit-notch hardware specifications. Samsung currently, is the top purveyor of Android smartphones, but its flagship handsets are not cheapest bundle of joy you tin can purchase, even if you lot get information technology from a carrier. Realizing this, it'south possible that the South Korean giant might be rolling out a refurbished smartphone program in social club to cater to consumers who desire to ain a flagship, only aren't bang-up enough to shell out a ton of coin.

Samsung Set to Drive Momentum and Fortune in Its Favor With the Introduction of a Refurbished Smartphone Program

Samsung might accept had a terrific run with the declaration of Galaxy S7 and Galaxy S7 edge, just with the smartphone market place shrinking globally, it'due south time to introduce something that volition exist more forth the lines of what consumers in emerging markets are more attracted towards. In order to do this, sources close to the thing have stated that Samsung wants to maximize its cost efficiency and keep operating margins higher up 10 percentage.

Here'southward how the refurbished plan is going to work. Initially, Samsung will sell high-end refurbished phones returned to the company by users who signed up for i-year upgrade program in markets such as South Korea and the Usa. After, Samsung would then re-sell these phones at a lower toll. As for the residuum of the details, they currently remain in the dark, as the company and the individuals involved with its daily operations have non commented how big the discount is going to exist. They too didn't annotate if Samsung is going to expand this particular operation to other markets or not.

To exist honest, introducing this plan in emerging markets such as countries in Asia volition drive a ton of momentum to Samsung's sales. Most markets frequently re-sell carrier unlocked phones at cheaper prices so a larger consumer base are able to afford information technology. Nonetheless, if Samsung is to introduce such a program, so 'afterwards sales' service is going to have to be pristine. In majority of the cases, used handsets carry a three-month warranty, so mayhap Samsung could try to extend that warranty menses in gild to leverage sales.

What sort of direction do you guys believe Samsung should take if it is to drive a ton of sales through its refurbished smartphone program? Tell us your thoughts correct away.

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